Five Outdoor Advertising Trends You Need to Know About

Introduction

Outdoor advertising is constantly evolving, and in recent years, there have been significant changes in the industry. With the rise of digital advertising and the decline of traditional print, outdoor advertising has had to adapt and change in order to stay relevant. In this article, we'll explore the five outdoor advertising trends you need to know about.

1. Programmatic Advertising

Programmatic advertising has become the latest buzzword in outdoor advertising. Essentially, programmatic advertising means using technology to automate ad buying. It allows advertisers to target specific demographics, locations, and times of day, as well as provide real-time data on the performance of their campaigns. One of the primary benefits of programmatic advertising is that it makes it easier for advertisers to buy space on billboards and other outdoor media. Rather than having to negotiate with various media owners, advertisers can use a single platform to manage their campaigns. This also makes it easier to track the performance of different ad placements and adjust campaigns accordingly.

Key Takeaways:

  • Programmatic advertising automates the buying and selling of ad space
  • It allows advertisers to better target specific demographics, locations, and times of day
  • Programmatic advertising provides real-time data on ad performance, making it easier to adjust campaigns

2. Social Media Integration

As social media has become an increasingly important part of our lives, outdoor advertising has had to adapt. Today, many outdoor ads incorporate social media elements, such as hashtags and QR codes, allowing viewers to engage with the brand online. Social media integration can also be used to create eye-catching campaigns. For example, a brand might create a series of billboards that each feature a different letter or image, which when viewed together on social media, spell out a message or reveal a hidden image.

Key Takeaways:

  • Social media integration can help outdoor ads reach a wider audience
  • Hashtags and QR codes allow viewers to engage with the brand online
  • Creative campaigns that incorporate social media can be particularly effective

3. Location-Based Advertising

Location-based advertising has been around for some time, but with advances in technology, it's becoming even more effective. Today, advertisers can use GPS and beacons to target specific locations and even individual people. For example, an advertiser might place a digital billboard near a shopping center, and use GPS to show different ads to different customers based on their shopping history. Or, using beacon technology, a brand might send a message or offer directly to a consumer's smartphone when they are in close proximity to a store.

Key Takeaways:

  • Location-based advertising allows advertisers to target specific locations and people
  • GPS and beacon technology make location-based advertising even more effective
  • Personalized messages and offers can be sent directly to consumers' smartphones

4. Interactive Ads

Interactive ads can be a powerful way to engage viewers and create memorable campaigns. Today, interactive ads can take many forms, from gamified billboards to augmented reality experiences. One example of an interactive ad was a campaign created by Coca-Cola, which required people passing by a billboard to physically touch hands with a silhouette on the screen. Once they did so, the silhouette would come to life and form a heart, creating an emotional connection that resonated with viewers.

Key Takeaways:

  • Interactive ads can create memorable campaigns that engage viewers
  • Interactive ads can take many forms, from gamified billboards to augmented reality experiences
  • Brands that create emotional connections through interactive ads can create lasting impressions with consumers

5. Dynamically Changed Ads

Dynamically changed ads are a relatively new development in outdoor advertising. With this technology, digital ads can be changed in real time based on data from different sources, such as weather conditions, traffic patterns, and even social media activity. For example, a brand might use dynamically changed ads to show different ads based on weather conditions. If it's raining, the brand might show an ad for umbrellas, while if it's sunny, they might show an ad for sunglasses.

Key Takeaways:

  • Dynamically changed ads allow brands to create more relevant and timely ads
  • Data from different sources can be used to create more effective campaigns
  • Dynamically changed ads can provide a more personalized experience for viewers

Conclusion

Outdoor advertising is constantly evolving, and these five trends represent some of the most exciting developments in the industry. If you're an advertiser, it's important to stay up-to-date on the latest trends and technologies in order to create campaigns that are both effective and memorable. By incorporating these trends into your campaigns, you'll be well on your way to achieving your advertising goals.