How to Use Pinterest Promoted Pins to Drive Sales?
Pinterest has become one of the most popular social media platforms, with over 200 million active users every month. What makes Pinterest unique is its focus on visual content, making it the perfect platform for businesses to showcase their products and services. Pinterest Promoted Pins have been introduced as a way for businesses to reach a larger audience and drive sales.
As a business owner, you want to make the most out of your Pinterest presence, and Promoted Pins can help you achieve this. In this article, we'll go over what Promoted Pins are, how they work, and most importantly, how you can use them to drive sales for your business.
What are Promoted Pins?
Promoted Pins are simply regular pins that businesses pay to have appear in users' feeds. They work by promoting your brand's content, putting it in front of more people than just your usual followers. Promoted Pins are designed to look and feel like regular pins, with the exception of a small "Promoted" label in the corner.
How do Promoted Pins work?
Promoted Pins work on a cost-per-click (CPC) bidding model, similar to Facebook Ads. You choose how much you're willing to pay for each click on your Promoted Pin, and the total spend for your campaign is based on the maximum bid you've set and the number of clicks you receive. You can also set a daily budget to ensure you stay within your advertising budget.
To get started with Promoted Pins, you first need to create a Pinterest business account. Once you have your account set up, you can start creating your Promoted Pin campaign.
How to create a Promoted Pins campaign?
Creating a Promoted Pins campaign is a straightforward process. Here are the steps involved:
Step 1: Choose your Pin
To promote a Pin, you first need to create a Pin on your Pinterest business account. You can either select a Pin that you've already created or create a new one.
Step 2: Select your targeting options
Pinterest has a range of targeting options to help you get your pins in front of the right people. You can target based on interests, keywords, location, device, and even your own customer data.
Step 3: Choose your bidding strategy
You can choose to bid on clicks or impressions. If you're focused on driving traffic to your website, choosing clicks might be the way to go, whereas impressions may work better if your goal is brand awareness.
Step 4: Set your budget
You can set both a lifetime budget and a daily budget for your campaign.
Step 5: Launch your campaign
Once you've reviewed your campaign settings, simply launch your Promoted Pins campaign.
Tips for using Promoted Pins to drive sales
Now that you know how to create a Promoted Pins campaign let's take a look at some strategies you can use to drive sales with Promoted Pins.
1. Showcase your products
Use high-quality, appealing images to showcase your products. Make sure to include a clear call-to-action (CTA) in your Pin description, encouraging users to click through to your website.
2. Offer a discount or special promotion
Everyone loves a good deal, so consider offering a special promotion or discount to users who click through to your website from a Promoted Pin.
3. Utilize targeting options
Make use of Pinterest's targeting options to get your pins in front of the right people. If you're promoting a product that is more relevant to a specific location or age group, target your Promoted Pin accordingly.
4. Monitor your performance
Be sure to monitor the performance of your Promoted Pin campaigns regularly. By analyzing your data, you can make adjustments to your campaigns to ensure you're getting the most out of your advertising budget.
In conclusion, Promoted Pins are a great way to get your brand's content in front of a wider audience on Pinterest. By utilizing targeting options and crafting compelling Pins, you can drive sales and increase brand awareness for your business. So, get started with Promoted Pins today and take your Pinterest presence to the next level!